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WEB Positioning: from the point of view of TINO journal

WEB Positioning: from the point of view of TINO journal
As part of the pre-congress courses and workshops of Informatica 2020, the Joven Clubs make a call to participate in the course on Web Positioning Strategies, taught by MSc. Yolagny Díaz Bermúdez, director of TINO, a scientific and technological journal of Joven Club, which has been around for 12 years every two months. This course will take place on March 16th, 2020 at the Palacio Central de la Computación (Central Palace of Computer Science).

It will deal with elements that influence, and in many cases determine a website's WEB positioning. Aspects linked to search engines (specifically Google's) will be discussed; changes in the search results concept, constant updating focused on the implicit context, SEO and SEM characteristics, bad practices in SEO positioning,  tools to measure the optimization of a website focusing on search engines. The participants will be able to have a detailed explanation of the aspects that should be taken into account for every website and its entries: accessibility, keywords, competence, etcetera. Lastly, the third part of this course will include the contribution of social media to a website's visibility increase. The functions of hash-tags and particularities depending on the social network in question.