Strategic and market intelligence: new tools for the strategic management of innovation and competitiveness.
Market Intelligence is an innovation management tool used by organizations, which through a process of collection, interpretation and analysis of data taken from the consumer or client allows better decision-making and attention to the environment that surrounds them. regarding the problems and opportunities offered by the market in the globalized world. Nowadays, every organization needs to reinvent itself and learn what is happening in the world to be truly innovative and implement strategic changes. Not all organizations (government, academic or business spheres) have the know-how, collaborators, knowledge and resources they need to strengthen their lines of business or implement innovative strategies. Many players in the innovation ecosystem seek to join the market through strategic partners, but cannot find them. Therefore, to stay relevant in the market or to get to know it better, the use of Strategic and Market Intelligence are strategies that you can develop.