In the era of the Digital Economy, implementing an ERP like Odoo transcends mere technological adoption to become an authentic business transformation strategy. However, the journey between the decision to acquire it and the realization of its benefits is often fraught with obstacles: resistance to change, out-of-sync processes, fragmented information and misaligned expectations. This conference goes beyond showcasing the platform's functionalities; it reveals the comprehensive work system that makes a successful implementation possible. Through a proven methodology, structured in critical phases, we will share practical experiences on how to make a Strategic Diagnosis that maps the operational anatomy of the organization to define the purpose of digitization; the Solution Design and Governance, building a project control board and translating needs into flows within Odoo; the Agile Implementation and Change Management, through wave execution and immersive training to turn skeptics into ambassadors; and the Hypercare and the Continuous Evolution, establishing a robust support and a permanent improvement model. The ultimate goal is clear: to demonstrate that the competitive advantage in digitization lies not in the software itself, but in the ability to implement it with excellence, harmoniously orchestrating methodology, people, processes and technology to turn Odoo into an engine of sustained innovation.
    

Sc.D. Marta Beatriz Infante Abreu
Country: Cuba

She is an Industrial Engineer specialized in Business Organization, Master in Business IT and Doctor in Technical Sciences from the Technological University of Havana "José Antonio Echeverría" (CUJAE). With a solid academic and research career, she holds the category of Full Professor at this institution, where she exercises outstanding leadership as Head of the Business Informatics Research Group of the Faculty of Industrial Engineering and Director of the Doctoral Training Center of the CUJAE. Her expert profile covers strategic areas such as Technological and Commercial Surveillance, Knowledge Management, Business Architecture and Innovation with Information Technologies, fields in which he has built a bridge between technology and organizational management. Her training has been enriched by high-level international stays, among which a postdoctoral research at the Technical University of Munich, Germany, and a specialized diploma in Okinawa, Japan stand out. Her excellence has been recognized with numerous distinctions, including the CITMA National Award, several awards from the Cuban Academy of Sciences, the designation as a Young Associate of this institution, and the Order "Carlos J. Finlay", the highest decoration awarded by the Council of State of the Republic of Cuba for her exceptional scientific contribution.