The Director of the Development and Innovation Unit of CITMATEL and Vice President of the 12th International Symposium on Creative Digital Content, Yaroslav Borrego Morejón, in an interview with journalist Yasmina Iglesias Nuevo explains the proposals, and particularities of this event.

  - What are the special features of this edition of Informática?  

"Well, well, the Information Technology and Advanced Telematics Services Company (Citmatel) has had an outstanding participation in the different editions of the Cuban Informática Convention. So we have been evolving from doing a multimedia congress to e-commerce congresses linked to information technologies and now at the moment we have focused on a topic that has to do with the development of the company itself, which is everything that has to do with the elaboration, creation and dissemination of digital content, taking into account that our company, since its foundation more than 20 years ago, developed a publishing house for the production of digital content through the multimedia format.”

- What proposals will they be sending to this information technology and who can also encourage and participate?  

"Well, as you are explaining well, innovative digital content has a very wide edge from the point of view of production, of the computer industry, of creativity. In that sense, this is an event that is exploring the state of world art, the state of regional art, of how these contents are being made, how they are produced, how they are integrated into continuous production systems and what output they have from the point of view of creativity and modernity, so to speak. In that sense, because our event is open for communication professionals, professionals from the different computer science disciplines, it is open for video game creators, for example, audiovisual creators, web page creators. In short, it is a very large and heterogeneous community that converges in the production of new innovative digital content worldwide.

We also have a work there that we are doing of consultation, of search, based on the relationships that not only our company has, but the other institutions that are accompanying us in the organizing committee, of bringing different personalities, companies, important communication chains that could show us their experiences to learn from them and make our event a space for creativity, for scientific discussion and for the creation of a favorable outcome to this issue of the production of innovative digital content.”

  - It is important that it is in this way because we are living in a world that is dominated by the big international platforms, so Cuba has opportunities and challenges in Cuban developers and you are somewhat enhancing that creativity can connect with the specialists of the company Citmatel.  

"Yes, very well and from that point of view we are opening the thematic lines of our symposiums, we are concentrating them. We would be talking only about seven fundamental aspects, everything that has to do with the evolution and technological changes in the creation of digital content.”

"Here are the innovative audiovisual services, which is what is talked about in this community of 3D images, streaming services, 4k videos, simultaneous translation, everything that has to do and is a very particular topic with the video game area. From the video game seen from the point of view of its educational role, its role in entertainment to already the most intensive and most innovative video game platforms, for example EA Sport which is digital sports video games. That's also one of the guidelines we have. Let's look at everything that has to do with digital content marketing, business models, the creative economy.”
"A topic that has a lot of current discussion because in this explosion of generation of forms of content and ways of doing, there is a lot of talk about the intellectual property associated with that content, that information that is being generated massively today thanks to the digital world. So one of the topics that we are going to address, that we are preparing a panel for that, is the topic of intellectual property and digital content creation and of course we are also going to look at new things, that is, the state of the world art, emerging technologies that are related in other congresses, for example artificial intelligence itself. We are going to have a space to deal with artificial intelligence already linked to the way digital content is made. Everything that has to do with collaborative creation, the topic of augmented reality, virtual reality, extended reality, which is also a topic that is being treated and that is being addressed in an emerging way in the world and also the digital token technologies that serve to verify the authenticity from the digital point of view, NFT technology, non-fungible token, of that digital content creation. These are the lines more or less that we will roughly deepen in our international symposium.”

- Who can participate? Is there a deadline for submitting work proposals? How are they designing that part?  

"Well, we have already started with the communication campaign through the main sites, not only the computer site, but also the science and technology portals that the country has, the portal www.cuba.cu , the portal www.recciencia.cu well, it is an open call, we have that are students, engineers, teachers, artists, creators, everyone can participate in some way through a poster contribution, through a session of success stories and of course also the personalities that we hope will accompany us, who can show us those knowledges in a more transparent, concrete way and that can contribute to the scientific discussion.”

“Thank you very much”