11th International Congress on Technologies, E-Commerce and Digital Content
Purpose and scope:
The purpose of the 11th edition of the International Congress on Technologies, E-Commerce and Digital Content is to foster professional relationships and to promote the exchange of experiences and knowledge among members of the community of businessmen, researchers, technologists, experts, academics, public officials, professors, students and entrepreneurs interested in E-Commerce and the development of Digital Content, focusing on the issues of innovation, new technologies and open and inclusive science.
Under the slogan: “For a digital society,” there will be an opportunity to present and discuss advances and results of research-development and innovation projects, the state of the art worldwide and other initiatives, through keynote lectures, panels, round tables, talks, papers and posters, according to the thematic areas approved for the Congress.
Thematic areas
E-commerce
Business models (B2C, B2B, C2B, C2C): present and future. Infrastructures, platforms, applications and development tools; trends. Digital marketing: the customer as the axis of e-commerce, attention to their demands and satisfaction, and ways to carry it out. Artificial intelligence for customer interaction and user experience improvement. Artificial intelligence applied to the solution of logistic problems in e-commerce. Social commerce: integration between social networking platforms and e-commerce and digital marketing platforms. E-commerce logistics: E-logistics and logistics operators. Integration of geographic information systems to e-commerce platforms (geolocation, optimal routing, real-time delivery information, automated delivery vehicles). Secure e-commerce: electronic data interchange (EDI), transactions, invoicing, payments and their traceability. Disruptive technologies and their impact on e-commerce and logistics: 5G networks, augmented reality and virtual reality, machine learning, big data, internet of things (IoT), collaborative robotics, digital twins, high performance computing (HPC), blockchain. Current trends in e-commerce: mCommerce or mobile commerce, voice commerce, among others. E-commerce and circular economy: business models, case studies and trends. E-commerce and COVID-19: assessments and lessons learned. Interoperability in e-commerce.
Digital content
Current and future digital content formats: E-books, audiobooks, blogs, websites, newsletters, infographics, photographs, videos. Digital content development platforms and tools. Trends. Assessment and lessons learned in the implementation of norms, standards and methodologies in the development of digital content applications. Digital content analysis: tools and methodologies, Web-scraping. Content management systems (CMS) and learning management systems (LMS). Interactive applications, creativity and interactivity. Art and digital design. Innovative audiovisual services: 3D images, streaming, 4k videos, simultaneous translation. Video games. Artificial intelligence for digital content generation. Disruptive technologies and their impact on digital content: 5G networks, internet of things (IoT), augmented reality and virtual reality, holograms, metaverse. Micropayments and other content monetization models. Security and intellectual property for digital media and content. Networks and collaborative platforms for science and innovation management. Search engine optimization (SEO): success stories and shared experiences for better content positioning. Content positioning on social media: trends and impacts on digital marketing.
